3-Minute Beauty Trends

Rising Chinese Beauty in Shading Colour Makeup

Jun 2021
SUMMARYIn China, color makeup has gradually lost market shares to base makeup over time. Amid a declining color makeup market, shading cosmetics have seen one of the highest growth rate among all makeup categories. In this trend report, let's explore the contouring beauty trends specially for Chinese consumers, and features of 2021's best-selling shading brand on Tmall and Taobao.

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