3-Minute Beauty Trends

China's Base Makeup & Colour Makeup Markets Compared

Jun 2021
SUMMARYFor the first 5 months of 2021, base and color makeup e-commerce trends show that Chinese consumers now prefer longer-lasting makeups, from baking base makeup to "film forming" lip products. The comphresenive comparision chart of where different makeup subcategories are positoined will give you insights of where the overall market is standing.

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