3-Minute Beauty Trends

East Asian Brand Catching Up in Premium Beauty Market

Jun 2021
SUMMARYIn the second article of the series, the premium-priced cosmetics brands gained additional 6% of the beauty market in China. While the American Estee Lauder, the French L'Oreal and the Japanese SKII continue to be industry leaders, some Chinese and Korean premium skincare brands on Tmall and Taobao are catching up with rapid growth.

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