3-Minute Beauty Trends

Demands for Luxury Brands Stay Strong in China

Jun 2021
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SUMMARYIn a series of two articles, we will explore the growing luxury and premium beauty e-commerce trends in China, accounting for larger shares in the market than before. Beginning with luxury brands priced above 1,000 CNY, while the East Asian leading brands are market winners, new brands from Japan and Europe also recently went on sales on Tmall.

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