3-Minute Beauty Trends

Less Cosmetics, the Better?

May 2021
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SUMMARYA simplified skincare routine is more than merely using less cosmetics on your face. Beauty consumers around the globe are reimagining the purpose of skincare and how to be smart about taking care of their skins. How do consumers in China and the West differ in interpreting simplified skincare and how do brands cater to this group of minimalists.

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