China Beauty Brands Marketing Case (May 2021)

May 2021

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TABLE OF CONTENTS
I. 2021 Q1 Marketing Trends & Issues01 Digital Life / Marketing with Virtual Characters
02 Functional Skincare / From “Ingredient Geeks” To “Evidence Geeks”
03 Immersive Experience / Experience, Experience, Experience
04 Sustainability / Save the Earth Promotion
05 Communication / Consumer Resonance Marketing Strategy
II. 2021 Q1 Rising & Best Brand Case Study01 Rising Brand Cases: Rising New Brands Among Top 100 Brands in 2021 Q1
02 Best Brand Cases: Best Selling Brands with 10%+ YoY Growth Among Top 100 Brands in 2021 Q1
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RELATED TAGS
Marketing Strategy
China