MeasureChina’s data-driven insights give global
brands an unfair advantage in China’s enormous
e-commerce market

The challenge of understanding online
behavior in China is primarily one of scale.

Since early 2018, MeasureChina has collected data on more than 1.1 billion transactions worth $16 billion on China’s most popular e-commerce platforms, including Taobao and Tmall.

To keep ahead of competitors, companies must understand current trends, rapidly update their marketing tactics, and predict consumer preferences months in advance. But in such an enormous and fast-changing market, making smart decisions justified by data is overwhelming.

People need help from automated systems that do
the heavy lifting of collecting, cleaning, classifying,
and visualizing the raw data.

Just as importantly for global companies, the data and tools need to be accessible to
people who don’t speak Chinese.

And that’s exactly why global companies are using MeasureChina’s up-to-date visual dashboards and reports to help smart humans make smarter business decisions.

Using sales data from Taobao and Tmall, and social metrics from Weibo and
Xiaohongshu to identify trends and make better strategic decisions.

Dashboards analyze products according to their benefits and filter them by sub-category. You can mix and match across filters, categories, brands, ingredients, and more to build unique data sets relevant to your brand.
Book a demo to see how it works

We use deep machine learning to generate superior data

Bad data can distort analyses by as much as 10%.

That’s far too big a margin of error to base multi-million dollar decisions on, and it’s why MeasureChina
goes far further than competitors to make sure data is clean and categorized correctly.

We use enormous algorithmic and human resources to make sure our data is reliable and trustworthy.

Confidently direct your product strategy in China today and in the long-term.

Global brands like Unilever, Johnson & Johnson, and Kimberly Clark Korea, already use and
trust MeasureChina to develop smarter strategies.
Currently, seven of the top ten Korean cosmetics brands sold in China are using MeasureChina. These
include AmorePacific, LG Household & Healthcare, Mediheal, Nature Republic, and Dr. Jart+.

Understand E-commerce
Trends in China

Learn More About MeasureCommerce

Understand Social
Influence in China

Learn More About MeasureInfluence